Website streamlining (Web optimization) engages a business to rank higher in web search tool results which helps in contacting a more extensive crowd. People are curious in nature and they look for answers constantly. This was made more straightforward with the appearance of innovation and research has turned into the go-to web search tool for Billions of individuals from one side of the planet to the other. This can be accomplished by understanding how Google web index functions and how it positions sites. This course is the way to grasp perhaps of the main ability in Computerized Advertising. On the off chance that organizations can figure out how to rank their sites on Google, then, at that point, they can in a real sense anticipate that huge number of guests should their site with a great many chances to get leads and deals.
This course is in accordance with worldwide educational program principles. In this course, you will find out about what Google and Bing are, the way search works, how really do Web search tools rank sites, why Google is a definitive web search tool, what does it take to be a #1 in Google’s calculation, how might you rank high for your designated catchphrases, which devices and strategies do you want to outclass your rivals. In this course, you will likewise figure out how to advance your substance and sites to rank high in those web search tools, how to utilize apparatuses to perform Web optimization, and how to run a Search engine optimization project effectively. The course depends on involved practices with definite video addresses, MCQs, and reference learning material for nitty gritty survey.
What you will learn
- Use the Google Search engine efficiently.
- Practice different steps to do efficient keyword research.
- Utilize keywords with your unique content.
- Plan SEO activities based on how search engines rank websites. Change the existing structure of a website to rank it higher in search results.
- Create a better marketing strategy for any product or service keeping in mind the importance of SEO.
- Perform On-page Optimization to rank the website higher in Google search results.
- Integrate some on-page factors like Sitemap, Robots.txt, and Schema.
- Configure important tools like Google Search Console and Google Analytics.
- Implement different on-page factors on a WordPress website using the necessitating plugin, called The Yoast SEO plugin.
- Perform Off-page Optimization, also called Link Building.
- Perform Video, Social Media, and AppStore SEO according to the latest trends and techniques.
- Apply advanced techniques that will make the websites rank better than competitors.
- Use some of the most important tools for SEO.
- Manage a complete SEO project.
- Acquire online SEO-related projects on different freelancing platforms.
- Perform competitor analysis.
- Create SEO Project Performance report.