| 1 | Some Basics About Nonprofit Organization | Marketing for Nonprofit Organizations | MKT728_Lecture01 |
| 2 | Structures and Special features of NP | Marketing for Nonprofit Organizations | MKT728_Lecture02 |
| 3 | Factors That Differentiate NPOs from CO | Marketing for Nonprofit Organizations | MKT728_Lecture03 |
| 4 | Evolution of Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture04 |
| 5 | Features that manifest customer-centeredness |Marketing for Nonprofit Organizations|MKT728_Lecture05 |
| 6 | Social Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture06 |
| 7 | Cause Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture07 |
| 8 | Strategic Planning Process | Marketing for Nonprofit Organizations | MKT728_Lecture08 |
| 9 | Culture | Marketing for Nonprofit Organizations | MKT728_Lecture09 |
| 10 | Consumer Behavior | Marketing for Nonprofit Organizations | MKT728_Lecture10 |
| 11 | Stages of Consumer Behavior | Marketing for Nonprofit Organizations | MKT728_Lecture11 |
| 12 | Marketing Information Systems (MIS) | Marketing for Nonprofit Organizations | MKT728_Lecture12 |
| 13 | Bases of Segmentation | Marketing for Nonprofit Organizations | MKT728_Lecture13 |
| 14 | Positioning | Marketing for Nonprofit Organizations | MKT728_Lecture14 |
| 15 | An Overview of Brandraising | Marketing for Nonprofit Organizations | MKT728_Lecture15 |
| 16 | Importance of Brandraising | Marketing for Nonprofit Organizations | MKT728_Lecture16 |
| 17 | Brandraising at the Identity Level | Marketing for Nonprofit Organizations | MKT728_Lecture17 |
| 18 | Core Elements of a Messaging Platform | Marketing for Nonprofit Organizations | MKT728_Lecture18 |
| 19 | Measures for Effective Messaging | Marketing for Nonprofit Organizations | MKT728_Lecture19 |
| 20 | Brandraising at the Experiential Level | Marketing for Nonprofit Organizations | MKT728_Lecture20 |
| 21 | Tools of Experiential Level | Marketing for Nonprofit Organizations | MKT728_Lecture21 |
| 22 | Integrating Three Levels of Brandraising | Marketing for Nonprofit Organizations | MKT728_Lecture22 |
| 23 | Additional Communications Tools | Marketing for Nonprofit Organizations | MKT728_Lecture23 |
| 24 | Advertising Evaluation | Marketing for Nonprofit Organizations | MKT728_Lecture24 |
| 25 | Public Relations Complementing Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture25 |
| 26 | Components of a Channel Strategy | Marketing for Nonprofit Organizations | MKT728_Lecture26 |
| 27 | Coordination and Control | Marketing for Nonprofit Organizations | MKT728_Lecture27 |
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